The Competition Analysis process involves gathering all relevant information about different competition for the product in the market, performing analysis and predicting the possible strategies of the competition.

Product Management Head shall initiate the competition analysis with clearly defined objective (typical objectives are business plan, product strategy, pricing, sales enablement, etc.) and Product Marketing Manager shall perform this activity. 

Product Marketing Manager shall prepare the detailed competition analysis document. 

Product Management Head shall review and accept for the document or ask for further updates/details as required for the objective.   

The frequency of the competition analysis activity shall be decided during the product planning. It can be on quarterly basis or on need basis.

Roles & Responsibilities:

Trigger/Entry Criteria:

Product Management Head initiates the competition analysis with a request with specific objective.